The Day Rock and Roll Declared Independence

July 4, 1954, was no ordinary Independence Day.
It was the day a young delivery truck driver named Elvis Presley walked into guitarist Scotty Moore’s Memphis living room to sing—and change popular music forever. Only three men were there: Elvis, Scotty, and bassist Bill Black. From that moment came a new kind of independence for American youth: the birth of Rock and Roll.
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In Elvis Presley: Conversations with Scotty Moore, Elvis’s first guitarist, manager, and close confidante, reveals how a shy kid from Memphis became the King of Rock and Roll.
Scotty recalls their early days at Memphis Recording Service, the wild tours, tangling with Col. Tom Parker, making Hollywood films, and Elvis’ historic 1968 Comeback Special. Scotty’s pioneering guitar work on Presley’s records inspired a generation of great guitar slingers. This is Scotty Moore’s personal, inside story of the man - and the music - that set the world on fire.

Acclaim from the Rock & Roll Community
Musicians, historians, and lifelong Elvis fans share why this inside look at the birth of rock and roll strikes such a powerful chord.

Marshall Terrill
Co-author of "Elvis and The Colonel:
An Insider’s Look at the Most Legendary Partnership in Show Business" and "Elvis: Still Taking Care of Business"
“A Front Row Seat to Rock and Roll History"
“Jim Berkenstadt delivers a masterclass in musical storytelling that captures the very soul of rock and roll. This extraordinary work provides an intimate, front row seat to history as told by the man who was there for it all. The author skillfully weaves together Moore’s honest, homespun recollections with surprising anecdotes that breathe new life into the story of the King of Rock N Roll. The book is a definitive look at the creative forces that changed the world, making it an essential read for any music lover.”

Amanda Morck
Host: My Rock Moment Podcast
Rock Music Professor
“Where Elvis’ Sound Really Began”
“A page turner for any true fan of rock history. Moore gives an honest account of Elvis’ early days, what it took to shape his sound and persona, and navigate the realities behind his meteoric rise. It’s a candid and invaluable perspective from the guitarist who always stayed just outside of the spotlight. If you want to understand the true origins of Elvis’ sound, start here.”

Paul Barrosse
Producer/ Writer/ Actor,
VH1 Behind the Music, Saturday Night Live
“A Treasure Trove for Elvis Fans”
“Elvis Presley: Conversations with Scotty Moore, is a treasure trove of information and insight for Elvis fans and students of rock and roll. Elvis’ longtime guitar player and friend, the late Scotty Moore, is an eyewitness who testifies in detail about Presley’s rise to fame. Moore shares from personal experience how the music that changed the world came to be made, and how his relationship to the King of Rock And Roll evolved. Scotty Moore joined Elvis on a remarkable journey that led them both to the Rock & Roll Hall of Fame – and recorded vinyl immortality. If you love Elvis, Berkenstadt’s book will be music to your ears.”
About the Author
Jim Berkenstadt is the Rock And Roll Detective®. A true musical Sherlock Holmes, Berkenstadt uncovers the lost history and mysteries hidden within decades of popular music. He currently serves as Co-Executive Producer and Script Consultant for the Ecosse Studios feature film based upon his Bestseller, The Beatle Who Vanished.
An international authority on Rock And Roll, he served as historical consultant to Olivia Harrison's HBO Emmy winning film, George Harrison: Living in the Material World, directed by Martin Scorsese, and as historical consultant to The Beatles’ company Apple Corps Ltd., and the Estate of George Harrison.
In addition to The Beatle Who Vanished, Berkenstadt has authored Mysteries in the Music: Case Closed, Black Market Beatles, and Classic Rock Albums: Nirvana - Nevermind. All four books have been inducted into The Rock And Roll Hall of Fame Library and Archives. He also appears as an expert on the Reelz Channel TV series Celebrity Legacies and Celebrity Damage Control.


JIM BERKENSTADT AS SEEN ON


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